In a world where creativity is often commodified and deadlines loom large, Kaitlin Brito's approach to illustration is a refreshing reminder of the importance of nurturing one's artistic soul. Her story, a testament to the power of 'pure making,' offers a unique perspective on the creative process and the challenges of balancing commercial work with personal expression.
The Creative Conundrum
Kaitlin's journey began with a familiar creative block, a moment of emptiness that threatened to stifle her artistic voice. It's a scenario many artists can relate to—the pressure of paid work can sometimes overshadow the joy of creation. However, Kaitlin's response was insightful: she prioritized her personal projects, even if it meant sacrificing time dedicated to commercial endeavors. This decision, she believes, ultimately benefits her paid work by keeping her mind agile and her passion alive.
Unlocking Creative Freedom
One of the most intriguing aspects of Kaitlin's practice is her reliance on a simple black ink pen. For someone who describes herself as an overthinker and perfectionist, this tool might seem like a hindrance. But Kaitlin sees it as a liberating force, a key to unlocking a freer part of her brain. By limiting herself to this medium, she avoids the paralysis of choice and the trap of overthinking, allowing her natural instincts and creativity to flow freely.
Finding Wonder in the Ordinary
Kaitlin's work often revolves around transforming the mundane into something magical. Her illustration for NPR, showcasing beans as superheroes in a strained economy, is a perfect example. This ability to find wonder in everyday subjects is a skill that sets her apart. It's also a reflection of her deep-rooted nostalgia, a sentiment that has predated the current trend for sentimental illustration.
Maintaining Analogue Charm in a Digital World
When working digitally, Kaitlin goes to great lengths to preserve the handmade quality of traditional art. Her rules—using brushes without smoothing effects and avoiding redrawing lines—are designed to mimic the charm of analogue work, where mistakes are part of the process. This attention to detail ensures that her digital illustrations retain a unique, personal touch.
Navigating Client Briefs
Kaitlin's approach to client briefs is pragmatic. She seeks clients who value her unique voice and are open to a collaborative process. She's learned to identify briefs that might not offer the creative freedom she seeks, and her strategy is to initiate early conversations to clarify expectations. Even the dreaded abstract, fast-turnaround editorial jobs can be a welcome challenge, allowing her to rely on concept rather than visual aesthetics.
The Future of Illustration and AI
The rise of AI image tools has been a topic of concern for many illustrators, but Kaitlin remains optimistic. Initially threatened by the uncertainty of AI's impact, she has since found reassurance in the continued demand for human-made art. The positive response to commissioned artwork, both from brands and audiences, has reinforced her belief in the value of her craft. She sees this moment as an opportunity to further develop her unique style and explore physical mediums, ensuring her work remains distinct from AI-generated images.
A Reflection on Success
Kaitlin's definition of success has evolved. She now values the simple joy of waking up every day and drawing, a far cry from the notion of success equated with output and skill acquisition. Her advice to her younger self is a reminder to savor the creative process and not get lost in the pursuit of the next goal.
Kaitlin Brito's story is a powerful reminder of the importance of protecting one's creative soul, even in the face of commercial pressures. By prioritizing 'pure making' and staying true to her unique voice, she has carved out a successful and satisfying career, proving that artistic integrity and commercial success can coexist.
