The V&A East Museum's exhibition graphics, crafted by A Practice for Everyday Life (APFEL), are a testament to the power of 'making' as an artistic and design philosophy. Located in the vibrant Stratford area of London, the museum is a treasure trove of creative inspiration, and its graphics and signage are no exception. APFEL's work, in collaboration with JA Projects and artist Larry Achiampong, is a harmonious blend of bespoke typography and interior design, creating a natural flow that enhances the visitor experience. The permanent collection, 'Why We Make', is introduced by an illuminated sign that is both striking and simple, reflecting the concept of making things rooted in East London's industrial heritage.
One of the key aspects of APFEL's approach is their emphasis on community engagement. By involving the V&A Youth Collective from the outset, they ensured that the design process was collaborative and inclusive. This not only fostered a sense of ownership among the young people but also brought a fresh perspective to the project. The studio's location in East London further reinforces the connection between the design and the local community, making it a truly place-based project.
The graphics and signage are not just functional; they are a celebration of the area's past and present. The typeface, for instance, is formed of individual, stencil-like strokes, reflecting the modular nature of light fittings and the basic geometry of letterforms. This design choice is a nod to the industrial heritage of East London, where making things is a fundamental part of the culture. The showcases with illuminated fascias and exhibition graphics draw on the language of shopfronts, while the timber cabinetry is crafted from London Plane trees, echoing the materials found in local markets and stores.
APFEL's commitment to circular design is another notable aspect of the project. By working with Urge Collective, they focused on reusing available resources and local procurement, minimizing reliance on virgin materials. The illuminated lettering, for instance, was made from LED lighting strips readily available in local markets, demonstrating a sustainable approach to design.
The project's success is evident in the positive feedback received, particularly regarding the illuminated signage. The dynamic and playful aspect of the signage brings the circulation spaces to life, reiterating the themes of the exhibition. The design thinking behind the project, informed by the concept of making things, has created a unique and engaging experience for visitors to the V&A East Museum. It is a testament to the power of place-based design and community engagement, where the act of making is not just an artistic process but a way of life.
